Harley-Davidson has launched its first Indian dealership as it pitches the “freedom of the open road” in a nation with some of the world’s most congested traffic, the US company said Saturday. Harley-Davidson, the iconic heavyweight motorcycle maker, launched its first outlet in the southern city of Hyderabad on Friday and plans to open more [...]
Archive for the ‘2010’ Category
Toyota now plans rural foray in India, plans to sell 40% of its cars in hinterland
Posted: June 22, 2010 in 2010Toyota Kirloskar Motor (TKM), in which Japan’s Toyota Motor Corp holds an 89% controlling stake, is tweaking its marketing strategy to make deep inroads into heartland India. Toyota Kirloskar, which till date focused mainly in metros and urban areas, has drawn up plans to sell 40% of its cars in the rural markets. In calendar [...]
