Posts Tagged ‘automobile design’

This just proves what we have been telling you all along. Indian automotive industry is poised for bigger, better things in the near future.

In a bid to boost new business opportunities, Australia is aiming to enter into a formal tie-up with rapidly growing Indian auto companies. If such a thing happens, the Kangaroo country’s world class firms will be able to put up their show in world’s second fastest growing auto markets. And India, in turn will be benefitted with Australia’s innovative green technology.

Multi-billion-dollar Australian auto industry has already taken up the initiative by sending their Minister for Innovation, Industry, Science and Research, Kim Carr, on a three day visit to India. Carr said that Australia was looking forward to make closer tie-ups between their innovative automotive corporations and the Indian companies.

He said, “With the help of the Australian Government’s ‘a New car plan for a Greener Future’, our auto industry has not only survived the global economic downturn but is transforming and becoming a world leader in new technology.”

Enthusiastic Carr further pointed out the benefits of Innovative technology that the country would get from this alliance. The Indian auto majors and related companies can take advantage of the newly introduced R&D Tax Credit Legislation for up scaling their product sales and manufacturing part, he added.

After discussing some crucial points with utility car leads Mahindra & Mahindra and Tata Motors, the minister said, “This expertise makes our companies attractive partners for international companies including India.”

He continued to extoll on the profit that the Indian auto companies could get from the collaboration. The subcontinent’s auto firms can take the benefit of the opportunity as Indian auto industry desires new vehicle designs, building process and low emission technologies, and Australia is an ideal country to help them out with its innovative technology, he added.

SOURCE: (Car Trade India)


If you think, breathe and talk cars, and can’t think of doing anything else than designing cars and bikes all your life, then you should pursue automotive design at DYPDC. Here are 12 reasons why joining DYPDC is such a good idea:

1. Dilip Chhabria, your Chief Mentor, will inspire you to bring distinctness to your art, who will guide you, help you find your voice as a designer.

2. Focus – DYPDC College is completely focused on Automobile design education.

3. Instructional facilities that inspire ideas and breed creativity

4. Faculty that open a world of possibilities for you.

5. International visiting faculty that bring years of experience, who will make you question, discover, explore, and express yourself, and push you to new limits you never thought were possible.

6. A curriculum that is flexible, stimulates interest and develops knowledge, skills and understanding of automotive design.

7. Preparation for a life of continuous growth and learning.

8. A range of teaching and learning methods

9. Our deep-rooted partnership with the industry will help us source design projects, internships and placements.

10. International exposure through exchange programs and study tours

11. A stimulating, dynamic student life for a great college experience.

12. Students build an actual car at the end of their program. No other design school has this unique feature.


DYPDC Center for Automotive Research and Studies commenced session on 30 August, 2010. The weeks leading up to it were hectic, but at the same time exciting. The staff took great pains in planning and execution of the events.

Induction Week

The college started with the induction week, which was held from 30 August to 5 September 2010. The Induction week was filled with activities. It gave students a feel of how the college will function, what’s expected of them, their responsibilities etc.

  • Mr. Dilip Chhabria interacted with the students and answered all their queries, doubts and so forth
  • Students and faculty members had their formal introductions
  • Mr. Hrridaysh Deshpande gave a presentation on ‘What is design.’
  • Ms. Ratna Chatterjee, Senior Faculty, gave a presentation on ‘What is Automotive Design’
  • Faculty took the students through the undergraduate and postgraduate curriculum
  • Mr. Jagpreet Singh took a session on Mind Mapping for both undergraduate and postgraduate students.
  • Students participated in a group discussion on a topic related to design
  • Mr. Anthony Thomas, a senior English professor, conducted a workshop on Communication skill:  The students were introduced to “Elements of Effective Communication”, with the help of inputs from the trainer and practical interactive exercises. The students participated actively in the Workshop.
  • Mr. Mahendra Patel took a workshop on visual order. He covered topics like Harmony, Rhythm, Balance and Contrast :  Mr. Prof. Patel is one of the finest teachers of Design today. He has been a faculty with National institute of   Design, Ahmedabad for the past 39 years. He also conducts workshops and training programs at Faculty of Fine Arts, Baroda; Srishti College of Arts and Design, Bangalore, Mudra Institute of Communications, Ahmedabad, Industrial Design Center, IIT Mumbai, and Indian Institute of Crafts, Jaipur. He has also taught at Rhode Island School of Design, USA, Nova Scotia College of Arts, Canada, Christchurch College of Arts, New Zealand and Indus Valley School of Arts and Architecture, Pakistan. Presently, he is serving as adjunct faculty member at the Symbiosis Institute of Design (SID) and MIT Institute of Design, both of which are in Pune. He recently won the Gutenberg International Award for his contribution in font designing for Indian scripts, and map design and signage design for Indian cities.

Chevrolet Design Contest:

General Motors conducted a session with our students. They wanted our students to take part in a design contest titled, Design the Next Chevrolet. Mr. Anil Saini, Director, Design Studio (India) – General Motors, Bangalore came to our school, interacted with our students, gave them a brief history of General Motors – its past, present and future, and took questions from students.

Guest Faculty

Post the induction week, it was time to turn to serious academics. DYPDC Center for Automotive Research and Studies has an exemplary list of both Full-time and Visiting Faculty. So far we’ve have had two of the most respected designers as guest faculty at DYPDC Center for Automotive Research and Studies.

Mr. Patrick Roupin:

Mr. Patrick Roupin is an award winning Belgium designer. He holds a Masters degree in product engineering design from the ISD – Supinfocom Group, Valenciennes / Pune. He won the Designer for Real World – Victor PAPANECK Prize in 2004. Patrick formerly worked as a usability specialist for one of the world’s leading usability companies in India. He has also worked as a product designer with companies such as Decathlon and Faurecia in France.

His Workshop:

  • Students were exposed to the importance of user research.
  • The interacted with customers to gather information, which they used to re-designing and create innovations from scratch.
  • They went through the complete user research process, whereby they could understand each and every step of design analysis to conceptualization through practical exercises.
  • Their design directions were presented with user observation, videos and interviews they captured in the city.

Mr. Nicola Crea:

Mr. Nicola Crea is a design manager and consultant for product development, who has worked with great automobile companies like Pininfarina Concept Institute, Fiat, Mercedes-Benz cars and Giannini. In 1992, he ventured into designing of boats and motorcycles and started his own consultancy, “Victory design”, which is an engineering studio devoted to yacht design. From 2006 to 2008, he headed CISME (Centro Interdipartimentale di Studi sulla Mobilità Ecosostenibile), research center of studies on sustainable mobility. He is also the coordinator for all design activities for Tulton, a company that specializes in development of new products. He is a professor at the University of Chieti, and regularly collaborates with the Politecnico di Milano and University of Genoa.

His Workshop:

  • He primarily spoke of the design process, i.e. how it all begins to how the vehicle (the finished product) finally comes on to the road.
  • He spoke about how a car functions, how it is manufactured,
  • He spoke about sustainable design, sustainable future and the scope of design in India.
  • He also spoke about how a design project is to be handled by automobile designers.

All these activities, workshops, seminars, events and so forth have only reiterated the fact that DYPDC Center for Automotive Research and Studies is one of the foremost automobile design schools in Asia. We endeavor to have more such things in the near future, and make learning more vibrant and interesting for our students.

Mr. Patrick Roupin is an award winning Belgium designer. He holds a Masters degree in product engineering design from the ISD – Supinfocom Group, Valenciennes / Pune. He won the Designer for Real World – Victor PAPANECK Prize in 2004. Patrick formerly worked as a usability specialist for one of the world’s leading usability companies in India. He has also worked as a product designer with companies such as Decathlon and Faurecia in France. He did some very interesting workshops with our students, which were mainly focused on social experiments.

The following is an interview of Patrick Roupin conducted by the communications team at DYPDC College:

Tell us a bit about your background. What you’ve been doing? What you intend to do in the future?

I grew up in Belgium and studied at the Institut Superieur de Design – Supinfocom in France, where I did my Masters in Product Design Management. Like my colleagues I was ready to live and work the States, but for some reason, I decided a short trip to India first. Of course, I ended up staying here for good. I worked with HFI – India. The experience was very rich from a professional perspective. For more than 3 years I was working on international projects for the world’s leading usability company. This is when I thought I must do something for India and hence opened my own company, Kovent ( My objective is simple. Creating innovation that would possibly change the lives of millions of people. Today’s designers have the real chance of changing people’s lives, without compromising on profitability.

What does design mean to you?

At the time I was studying at the Institut Superieur de Design, all projects were ending up with an industrial product or transportation design solution.  Today’s user needs end up with hybrid needs that include industrial design solution but also a variety of other needs like communication, knowledge, social interaction. Industrial design has become a part of a whole business design process and is no more the central object.

As design focus shifts to user experience it becomes a truly multi-disciplinary field. The reason is simple: people’s life experience is not only about material satisfaction but emotional, political, social and cultural commitments as well. People are not machines to swallow industrial mass production. They are all different and aspire to different things.

Some would argue that people need value for money and we must answer their basic needs before thinking about emotional design and social commitment. That’s true, but you must also remember that we are in India. India is a country of social experiment where religion, family or social identity often sweeps the whole attention to the detriment of basic necessity. Value for money is good, but then we must redefine what values are more important and this is based on user research. This is what I am trying to do with More & More consumer trends reports ( To redefine design values for the Indian market. This approach has been widely explored in western countries and it would take a much larger way in India where social diversity in more important.

I no more believe in industrial design and take the pledge that business design is the future of design. Business design is the only way we have to reorganize businesses based on user experiences. Business design is about understanding people’s user experience and fulfill this experience simultaneously from multiple channels such as industrial design, information technology, social and cultural ventures, media, etc.  That looks conceptual but it has become an economical reality. For example: If Nokia doesn’t do well today in the market, it is not because they are not able to design value for money mobile phones. It is because they neglected the devices compatibility with the million of applications available on the market. They stuck to the mobile phone manufacturing when people were actually seeking software compatibility, networkability and social interaction. Industrial design helps differentiate one mobile phone from the other, but that’s all it does. Business design on the other hand works on the relationship that customers share with their devices. In the automobile industry too this is happening, and will soon happen on a larger scale.

What’s the scope of automobile design in India?

India is where the future of automobile design will be and for two reasons: Innovation comes from the younger generation — the average population in India is pretty young compared with the rest of the world. Second, the context of mega-cities and urban development in India is unique and would require very specific transportation systems.

The scope of automobile design in India lies in “system integration”.

Being in Bangalore I keep hearing, “I will login from home today”.  What does it mean? There’s so much traffic on the road that companies prefer to have their employees work from home. Now if we analyze this from a transportation perspective, you’ll find that the real competitor for a brand of car, bus or airline, is not another means of transportation, but the Internet.

System integration in transportation is not only about optimizing all transportation systems, but also optimizing the compatibility with non-transportation systems as such as the Internet, media, mobile phones, GPS, drive-in services, hardware and software etc. This means we don’t need to create cars that do everything but to create cars that are compatible with everything. That would be a wonderful challenge for Indian designers.

Tell us a bit about your role as visiting faculty at DYPDC College?

My role was to expose the students to the skills of user research. Basically interact with users to gather information for re-designing or creating innovations from scratch. They went through the complete user research process, whereby they could understand each and every step of design analysis to conceptualization through practical exercises. It is quiet frustrating for a young designer to think about research when creating a design. They often prefer to think they just need to be creative and that would help sell the product. However, industries don’t work that way today.

The students realized the benefits of user research when they applied it to their own projects at the end of the week. Few of the teams presented design concepts that were very much focused and refined from the user’s perspective. Their design directions were presented with user observation, videos and interviews they captured in the city. I believe that DYPDC College will make a difference to automobile user research in India.

What are your thoughts about DYPDC College? About what it is trying to achieve?

The success of DYPDC would depend on their ability to change the way we consider automobile design and create something new in the market. I have been working in France and in India under typical Indian and American management. I have seen what are the strengths and weakness of these different cultures.

Let me tell you what the biggest challenge in India is today. Indian designers can understand users better than anyone. The reason is simple: India is so diverse in terms of culture, behaviour and needs that most Indians have developed this natural ability of adapting to others and accepting their logic of functioning.

However, creativity and implementation is a constant issue. Firstly there is always this fear of creating something new or hydrid. Creating something new has the consequence of shadowing something less new. Indirectly innovation leads to the destruction of our tradition. It is an ethnical issue. Indians are rightly concerned about that, and need to be fixed with new design values. Secondly, Indians have the Sufism of life. They love to experience intellectual uncertainty, explore knowledge and possibilities. But design has to become a reality if we want to reach the excellence of innovation.

European designers have mastered this approach of opening all doors to the “unseen” and quickly coming back to a commercial reality with concrete design solutions. This approach of creativity has to mature and become routine in India too.

With respect to all cultures today, the world’s best design firms are multicultural and students of DYPDC College will naturally find their place to express the best of their Indian cultural identity, competencies and knowledge.

I wish them all the best.