Posts Tagged ‘DYPDC College’

Tell us a bit about your background. What you’ve been doing? What you intend to do in the future?

I am an Assistant Professor in Dept. of Design, IIT Guwahati. I teach Ergonomics and Human Factors to UG and PG students. I joined IIT Guwahati in March 2010. Before joining in IIT, I worked as a research fellow in Ergonomics Lab, DIPAS, DRDO, Delhi for five years. During my stay in DIPAS, I acquired research experience in the field of military ergonomics and gained expertise in ergonomic evaluation of products and workstations using digital human modeling softwares.

I received my Ph.D. in Physiology from the Bharathiar University, Coimbatore, T.N., India in Sept’ 2009 for the thesis entitled ‘Ergonomic Studies of Some Basic Human Performance Resources in the Design of Different Indian Military Workstation in Virtual Environment’. I earned M.Sc in Physiology with specialization in Environmental Physiology from University of Burdwan, West Bengal, India in the year 2003.  I was awarded with Post Graduate Diploma in Human Resource Management by Pondicherry University in 2008.

Besides regular teaching activity, I am also continuing my research work. Ph.D student and PG students are enrolled under my guidance for their thesis work. In future, I want to strengthen my research in cognitive aspects of automobile design, particularly in information processing (visual, auditory, tactile etc.).

What does design mean to you?

Being a faculty and researcher in ergonomics/human factors, I feel that design is a co-ordinated approach towards better object/facility or service to satisfy human needs (physical and cognitive). There is more consideration of co-ordinate geometry and human perceptions in design.

What’s the scope of automobile design in India?

India is a country with a large population. There’s a big market out here. Indian people vary widely in their anthropometry and morphology due to mixture of various races in the population. There are also huge variations in their culture, religion, economic status, climate etc. All these factors influence the design of vehicle for them. Hence, I believe that there is enough scope of working in the field of automobile design in India.

Tell us a bit about your experience during conducting workshop at DYPDC College?

It was a nice experience to conduct the week long workshop on ‘Human Factors/ Ergonomics in Automobile Design’. I covered basic ergonomic principles in design to applied human factor issues in the automobile sector. Besides power point presentations, different assignments were given to the students for a hands-on experience in applying percentile anthropometric data, strength data, joint mobility values etc. in vehicle design, use of various reference points and standards for automotive packaging, analyzing view fields/visual obstruction, defining reach zone and subsequently positioning various controls, providing clearance spaces, assuring comforts in terms of single/multiple body joint angles etc. Demonstration on application of digital human modeling softwares in ergonomic evaluation of vehicle workspace was given for making the workshop more interesting and understandable.

All the participants were highly enthusiastic and some of them really performed well. I was extremely happy with the feedback from them. I am also thankful to all the faculty members and staff for their cooperation and help. It helped me conduct the workshop successfully. I want to convey my sincere thanks to Director, DYP-DC college for inviting me for conducting the workshop and providing me with all the facilities.

What are your thoughts about DYPDC College? About what it is trying to achieve?

DYP-DC Center for Automotive Research and Studies is a highly specialized and goal oriented institute for automobile design. They are developing sound infrastructure for laboratories/studios. Renowned faculties from premier institutes and experienced designers from industries in India and abroad are engaged here as fulltime or visiting faculty. So, it is becoming a global school. Moreover, partnership with the industry is extending job opportunities for students.

I hope in the near future, this institute will take the leading role in the automobile sector in India.






A unique lecture, titled, ‘Alternative presents and speculative futures’ was recently held at MCCIA, Pune. It was conducted by James Auger (Royal College of Art, UK) and Jimmy Loizeau (Goldsmiths College, UK), who demonstrated their creation: carnivorous robots in the context of consumers and users of technology.

The DYPDC Communications team was there to have a chat about design and technology.

Their main aim, through such lectures, is to create products that evolve from their technological research and development and become a part of our domestic lives. For the purposes of this project the product/technology to be investigated is robots, exploring the roles they may play in mediating, modifying, controlling and augmenting our existence, both today and in the future.

“Through the development and dissemination of speculative and critical products and services we hope to instigate a broader analysis of what it means to exist in a technology rich environment both today and in the near future.” –James and Jimmy.

At MCCIA, they demonstrated ‘Flypaper combined with Robotic clock’

To learn more about James and Jimmy, kindly visit –

We are extremely pleased to announce that DYPDC Center for Automotive Research and Studies, Pune, in association with TU Delft University, Netherlands, will conduct a two-day interactive workshop, titled, Future of Automotive Retail on Dec 03 and 04, 2010, at DYPDC Center for Automotive Research and Studies campus in Pune.

This interactive workshop, through short lectures and assignments, case studies, and practical work sessions, will help organizations take their retailing strategy to a whole new level. The workshop will provide participants with core principles, tools, models, and techniques of Automotive Retail, and in the process enable them to apply their learning in their own organizations.

The workshop is being led by world renowned name in the field of Retail Strategy, Sir Rodney Fitch. Prof. Henri Christiaans (Associate Professor, Industrial Design at TU Delft), James Woudhuysen (Professor of Forecasting and Innovation at De Montfort University, Leicester,) Elmer van Grondelle (Head of the Automotive Design Department at Delft University), and Emanuele Nicosia (Professor, Automotive Design, DYP-DC Center for Automotive Research and Studies) are some of the other internationally acclaimed experts who will immensely benefit the participants.

Participants will learn how to create a viable retail strategy for their business, generate and implement ideas to develop or improve services and customer experience. They will also receive a clear understanding of retail strategy process, and learn practical innovation techniques and the confidence to use them immediately. By the end of the workshop participants will have an understanding of implicit strategic challenges, and most importantly, a foundation for addressing them in the future.

Visit for more details


Nicole Crea is a design manager and consultant for product development. He has worked as a car designer at Pininfarina Concept Institute, Fiat, Mercedes-Benz cars and Giannini. In 1992, he ventured into designing of boats and motorcycles. He started his consultancy, “Victory design”, an engineering studio devoted to yacht design based in Naples. Upon moving to Germany, he worked for “Daimler-Chrysler” at the Mercedes-Benz Advanced Design studio in Sindelfingen (Stuttgart), from 1996 to 1998. From 2006 to 2008 he headed CISME (Centro Interdipartimentale di Studi sulla Mobilità Ecosostenibile), research center of studies on sustainable mobility. He is also the member of scientific committee as well as coordinator of all design activities for Tulton, a company that specializes in development of new products. He is a professor at the University of Chieti, and regularly collaborates with the Politecnico di Milano and University of Genoa.

He was gracious enough to answer some of our questions when he was at our campus.

Tell us a bit about your background. What you’ve been doing? What you intend to do in the future?

I was born in 1957, I am a car design manager, expert in industrial product development. I am also a university design teacher.

In 1982 I graduated from Art Center College of Design in Pasadena, California (U.S.A.), in transportation design. The same year I moved to Turin, in Italy, where I started working as a designer for “Pininfarina Studi & Ricerche”.

From 1983 to 1986 I worked as a senior designer at “I.DE.A. Institute”.

In 1986 I was hired by Fiat Auto as design manager and studio chief in charge of exterior design of Fiat cars. Later and until 1992, I worked as manager of exterior design of Lancia cars at Centro Stile Lancia in Orbassano. One remarkable result of this engagement was the development of the Lancia Delta Integrale.

In 1992 I started my collaboration with “Giannini Automobili”. I was engaged as director of design and in charge of the development of new products. In only four years, I achieved the task to qualify Giannini as “carrozzeria” in ANFIA, Italian national association of coachbuilders.

In 1996, at the Turin International Auto Show, Giannini, in parallel with all the major Italian coachbuilders, has been invited by Fiat Auto to develop a show car based on the new Brava. Giannini presents Windsurf, a coupé with very advanced aerodynamic concept, which I entirely conceived and developed.

Meantime, since 1992, I widened my professional interest to the design of boats and motorcycles. I started consultancies with “Victory design”, engineering studio devoted to yacht design based in Naples, and “Majestic Auto”, Indian industry producer of motorcycle and mopeds. In both cases I had the opportunity to transfer my specific knowledge and the development technologies in use in the automotive field to these other product sectors.

From 1996 to 1998, I moved to Germany to work for “Daimler-Chrysler” at the Mercedes-Benz Advanced Design studio in Sindelfingen (Stuttgart).

From 1999 on, my engagements are shared between consultancies and teaching. In fact in the following years I’ve been involved with the Universities of Pescara, Genoa and the Polytechnic of Milan as a teacher in their courses of studies.

During this period of time I developed projects with several companies such as Tecnema, Picchio, Bizzarrini and Tasso (now Italcar) in many cases creating a synergy between industry and the academic world. I organized my research activity by creating, with prof. Michele Platania, CISME (Centro Interdipartimentale di Studi sulla Mobilità Ecosostenibile), a center of studies on sustainable mobility. In 2006, I became director of the research center. Meanwhile, I became member of the scientific committee as well as coordinator of all design activities of Tulton, company specialized in new products development.

Since 2007, I’ve been with the Politecnico di Milano, where I teach and perform my research activity and tutorship of the master on Automobile Design organized with Alfa Romeo. I am now member of the research unit of Advanced design (UDR ADD). I am also member of the commission for evaluation of new patents of the Facoltà del Design of the Politecnico di Milano. I am also project leader of interdisciplinary projects for the Alta Scuola Politecnica (Politecnico di Milano and Politecnico di Torino).

I am in charge of Strategic Design course at the Faculty of Architecture of the University of Genova.

Since 2009, I’ve been with the Scientific Committee of Milano car design, in the capacity of President. It’s a company devoted to research, design and production of prototypes and special vehicles and in charge of design development and consultant for D.EA. srl (Design and Architecture).

The ambition for the future is to do always better in my work and try to achieve something remarkable in terms of new products, as well as in my academic activity.

What does design mean to you?

Design is one of the most complex human activities. It is a mix of technology, art and social science. The core is innovation. Innovation has the peculiarity of being interdisciplinary. This requires the contribution of other competences. With the wide range of knowledge involved, coordination and organization of projects plays a fundamental role. Moreover, any project must be the development of a new idea, it cannot be the execution of some acquired know-how, as in case of some other disciplines. Design, also, is a way of expression, a communication mean. Design is the practice that allows dreams to come through. Man will always desire. This is why design practice will never stop.

How did you get interested in Automobile Design?

I started to read numbers on car plates, I recognized cars by looking at their wheels, I started to recognize sound hearing the noise of different cars, at school all my notebooks were full of car sketches. I started to play with cars, use them, take them apart, paint them, modify them. I could recognize cars anywhere. I could tell the date of first registration of a car by reading the number on the license plate. At 18 years old, I started to race cars and I had parts all over in my bedroom. I started buying, selling, exchanging and collecting cars. In my life I’ve owned about 90 cars, with a maximum of 15 at the same time. I used to believe that each one of them had a different spirit.

What’s the scope of automobile design in India?

Mobility allows a better life quality. Mostly saves you time, so you can have a more intense life. In developed countries people spends a lot of time inside their automobiles, which has become a sort of prosthesis of our ego. For this reason cars have a representative function which has to be coherent with the culture of the owner. The scope of automobile design is to conceive complex products to supply population with tools and services that people expects. The most interesting challenge it would be to understand exactly what an automobile means to Indian population and its culture and to do our best to design it.

Tell us a bit about your role as visiting faculty at DYPDC College

I am offering my experience as a teacher and car designer to the development of DYPDC

What are your thoughts about DYPDC College? About what it is trying to achieve?

I believe that DYPDC has set very ambitious goals for its institution. We are talking of the vision of a school that becomes a reference in car design in India and, why not, that spreads its reputation all over the world. This is a fascinating dream and I would be pleased to be part of it. I am putting my competence, my knowledge and my enthusiasm as contribution to this program.

What advice would you give to upcoming designers?

To be a designer is a very special job. It needs a lot of knowledge and a lot of competences. To become a designer takes time and patience, but when you got there, in my opinion, it is one of the most rewarding  professions (not necessarily from an economical point of view). So, if you have that special spark inside, it’s worth working hard for it.

Mr. Patrick Roupin is an award winning Belgium designer. He holds a Masters degree in product engineering design from the ISD – Supinfocom Group, Valenciennes / Pune. He won the Designer for Real World – Victor PAPANECK Prize in 2004. Patrick formerly worked as a usability specialist for one of the world’s leading usability companies in India. He has also worked as a product designer with companies such as Decathlon and Faurecia in France. He did some very interesting workshops with our students, which were mainly focused on social experiments.

The following is an interview of Patrick Roupin conducted by the communications team at DYPDC College:

Tell us a bit about your background. What you’ve been doing? What you intend to do in the future?

I grew up in Belgium and studied at the Institut Superieur de Design – Supinfocom in France, where I did my Masters in Product Design Management. Like my colleagues I was ready to live and work the States, but for some reason, I decided a short trip to India first. Of course, I ended up staying here for good. I worked with HFI – India. The experience was very rich from a professional perspective. For more than 3 years I was working on international projects for the world’s leading usability company. This is when I thought I must do something for India and hence opened my own company, Kovent ( My objective is simple. Creating innovation that would possibly change the lives of millions of people. Today’s designers have the real chance of changing people’s lives, without compromising on profitability.

What does design mean to you?

At the time I was studying at the Institut Superieur de Design, all projects were ending up with an industrial product or transportation design solution.  Today’s user needs end up with hybrid needs that include industrial design solution but also a variety of other needs like communication, knowledge, social interaction. Industrial design has become a part of a whole business design process and is no more the central object.

As design focus shifts to user experience it becomes a truly multi-disciplinary field. The reason is simple: people’s life experience is not only about material satisfaction but emotional, political, social and cultural commitments as well. People are not machines to swallow industrial mass production. They are all different and aspire to different things.

Some would argue that people need value for money and we must answer their basic needs before thinking about emotional design and social commitment. That’s true, but you must also remember that we are in India. India is a country of social experiment where religion, family or social identity often sweeps the whole attention to the detriment of basic necessity. Value for money is good, but then we must redefine what values are more important and this is based on user research. This is what I am trying to do with More & More consumer trends reports ( To redefine design values for the Indian market. This approach has been widely explored in western countries and it would take a much larger way in India where social diversity in more important.

I no more believe in industrial design and take the pledge that business design is the future of design. Business design is the only way we have to reorganize businesses based on user experiences. Business design is about understanding people’s user experience and fulfill this experience simultaneously from multiple channels such as industrial design, information technology, social and cultural ventures, media, etc.  That looks conceptual but it has become an economical reality. For example: If Nokia doesn’t do well today in the market, it is not because they are not able to design value for money mobile phones. It is because they neglected the devices compatibility with the million of applications available on the market. They stuck to the mobile phone manufacturing when people were actually seeking software compatibility, networkability and social interaction. Industrial design helps differentiate one mobile phone from the other, but that’s all it does. Business design on the other hand works on the relationship that customers share with their devices. In the automobile industry too this is happening, and will soon happen on a larger scale.

What’s the scope of automobile design in India?

India is where the future of automobile design will be and for two reasons: Innovation comes from the younger generation — the average population in India is pretty young compared with the rest of the world. Second, the context of mega-cities and urban development in India is unique and would require very specific transportation systems.

The scope of automobile design in India lies in “system integration”.

Being in Bangalore I keep hearing, “I will login from home today”.  What does it mean? There’s so much traffic on the road that companies prefer to have their employees work from home. Now if we analyze this from a transportation perspective, you’ll find that the real competitor for a brand of car, bus or airline, is not another means of transportation, but the Internet.

System integration in transportation is not only about optimizing all transportation systems, but also optimizing the compatibility with non-transportation systems as such as the Internet, media, mobile phones, GPS, drive-in services, hardware and software etc. This means we don’t need to create cars that do everything but to create cars that are compatible with everything. That would be a wonderful challenge for Indian designers.

Tell us a bit about your role as visiting faculty at DYPDC College?

My role was to expose the students to the skills of user research. Basically interact with users to gather information for re-designing or creating innovations from scratch. They went through the complete user research process, whereby they could understand each and every step of design analysis to conceptualization through practical exercises. It is quiet frustrating for a young designer to think about research when creating a design. They often prefer to think they just need to be creative and that would help sell the product. However, industries don’t work that way today.

The students realized the benefits of user research when they applied it to their own projects at the end of the week. Few of the teams presented design concepts that were very much focused and refined from the user’s perspective. Their design directions were presented with user observation, videos and interviews they captured in the city. I believe that DYPDC College will make a difference to automobile user research in India.

What are your thoughts about DYPDC College? About what it is trying to achieve?

The success of DYPDC would depend on their ability to change the way we consider automobile design and create something new in the market. I have been working in France and in India under typical Indian and American management. I have seen what are the strengths and weakness of these different cultures.

Let me tell you what the biggest challenge in India is today. Indian designers can understand users better than anyone. The reason is simple: India is so diverse in terms of culture, behaviour and needs that most Indians have developed this natural ability of adapting to others and accepting their logic of functioning.

However, creativity and implementation is a constant issue. Firstly there is always this fear of creating something new or hydrid. Creating something new has the consequence of shadowing something less new. Indirectly innovation leads to the destruction of our tradition. It is an ethnical issue. Indians are rightly concerned about that, and need to be fixed with new design values. Secondly, Indians have the Sufism of life. They love to experience intellectual uncertainty, explore knowledge and possibilities. But design has to become a reality if we want to reach the excellence of innovation.

European designers have mastered this approach of opening all doors to the “unseen” and quickly coming back to a commercial reality with concrete design solutions. This approach of creativity has to mature and become routine in India too.

With respect to all cultures today, the world’s best design firms are multicultural and students of DYPDC College will naturally find their place to express the best of their Indian cultural identity, competencies and knowledge.

I wish them all the best.

Recently, there have been claims that some of the entries for the PMV contest are copies of existing designs. The faculty or Jury of DYPDC can’t be blamed for this, purely because there are a million concepts for new cars being produced almost every day, and it becomes extremely hard to keep a track. They tried their best to pick original designs and have done a great job.

Sumedh Bansode’s design is still the winning entry and is NOT AT ALL a Copy. It’s a ‘wheel’ concept and it ought to be round. You can’t have a square wheel. (Now this design that was claimed to be a copy of — (( AND this one by some other designer (( ARE THESE COPIES OF EACH OTHER??

So think before you blindly blame each other of plagiarism. Look at Sumedh’s design in its entirety.

The second claim: Cleft is a copy of Pixy….AGAIN…Not True. Now this design ((…is this a copy of Pixy too? or is it the other way round? What about this one by Honda? (( Is this a copy as well?

Cleft is, maybe, loosely inspired, is all. Otherwise it’s an original design by Vruttant Pathak. His entry stays in the competition too.

The other claim was regarding the wearable motorcycle (saying its a copy of
Yamaha Deus Ex) — idea wise maybe, but the thought that has gone into it, the design, is original.

At the end of the day you can always similar elements in vehicles. And that’s how it will continue to be. That DOESN’T MAKE THEM A COPY of each other.

So stop going around making all these false allegations. Except Avik Ghosh’s plagiarized entry, all the other designs remain in our honorable mentions list.

These are good times at DYPDC Center for Automotive Research and Studies. A lot is happening and it is happening quickly. It’s only been a fortnight since the undergraduate and postgraduate program in automobile design began and we’ve already had some of the best in the field of design interacting with our students.

First up was Prof. Mahendra Patel, who spent two days with our students teaching Visual Order. He covered topics like Harmony, Rhythm, Balance and Contrast. The time he spent with the students helped them immensely in understanding visual order and its extremely important role in design. A little about him : Prof. Patel is one of the finest teachers of Design today. He has been a faculty with National institute of Design, Ahmedabad for the past 39 years. He also conducts workshops and training programs at Faculty of Fine Arts, Baroda; Srishti College of Arts and Design, Bangalore, Mudra Institute of Communications, Ahmedabad, Industrial Design Center, IIT Mumbai, and Indian Institute of Crafts, Jaipur. He has also taught at Rhode Island School of Design, USA, Nova Scotia College of Arts, Canada, Christchurch College of Arts, New Zealand and Indus Valley School of Arts and Architecture, Pakistan. Presently, he is serving as adjunct faculty member at the Symbiosis Institute of Design (SID) and MIT Institute of Design, both of which are in Pune. He recently won the Gutenberg International Award for his contribution in font designing for Indian scripts, and map design and signage design for Indian cities.

We also have on our campus Mr. Patrick Roupin and Mr. Nicola Crea.

Mr. Patrick Roupin is an award winning Belgium designer. He holds a Masters degree in product engineering design from the ISD – Supinfocom Group, Valenciennes / Pune. He won the Designer for Real World – Victor PAPANECK Prize in 2004. Patrick formerly worked as a usability specialist for one of the world’s leading usability companies in India. He has also worked as a product designer with companies such as Decathlon and Faurecia in France. He’s doing some very interesting workshops with our students, which are mainly focused on social experiments.

Mr. Nicola Crea is a design manager and consultant for product development, who has worked with great automobile companies like Pininfarina Concept Institute, Fiat, Mercedes-Benz cars and Giannini. In 1992, he ventured into designing of boats and motorcycles and started his own consultancy, “Victory design”, which is an engineering studio devoted to yacht design. From 2006 to 2008, he headed CISME (Centro Interdipartimentale di Studi sulla Mobilità Ecosostenibile), research center of studies on sustainable mobility. He is also the coordinator for all design activities for Tulton, a company that specializes in development of new products. He is a professor at the University of Chieti, and regularly collaborates with the Politecnico di Milano and University of Genoa.

To be among such luminaries has truly been exhilarating for our students, who have eagerly absorbed all that these greats had to offer. Rest assured, it is only going to get bigger, better, and brighter from this point on.