Posts Tagged ‘Pune’

The response to the automotive sketching workshops held by renowned DYPDC faculty around the country has been overwhelming. Students and professionals alike with a burning passion for automotive sketching attended the workshops, making it a huge success.

These workshops were a unique opportunity for students to learn the basics of automotive sketching. The workshop equipped them with the skills and confidence to build great portfolios, preparing them for an exciting career in automobile design.

Our faculty coached them one-on-one, and taught them quick tips and tricks to master the art of sketching and ways to get progressively good at it.

Here are some of the pictures from the event:


DYPDC Center for Automotive Research and Studies is proud to bring to you a one of a kind intensive Automotive Sketching Workshop.

Sketch like pros in no time!!
Learn tips and tricks of the craft.
See your super-cool ideas magically come to life on paper

This workshop is a unique opportunity for you to learn the basics of automotive sketching. DYPDC’s Learn from the Masters automotive sketching workshop will equip you with the skills and confidence that will help you build great portfolios and prepare you for an exciting career in automobile design.

Our faculty will coach you one-on-one, and teach you quick tips and tricks to master the art of sketching and ways to get progressively good at it.

Duration and Venue:

• The workshop will be held in major Indian cities
• It will be a full-day workshop
• Information regarding venue, time and city will be provided to you
on registration.
• All stationary items required for the workshop will be provided by
• Tea/coffee, snacks and lunch will be provided to all participants

Workshop fee:

A nominal fee of Rs. 600 will be charged per participant. Fee can be paid at the venue. The fee will include cost of the workshop, certificate, lunch, tea/coffee and snacks.

Please note that if a participant applies to DYPDC, the workshop fee will adjusted against the DYPDC application fee.

The cities where the workshops are being held are:

Indore, Delhi, Ahmedabad, Kolkata, Mumbai, Bangalore, Pune and Chennai.

To register for the workshop visit

If you think, breathe and talk cars, and can’t think of doing anything else than designing cars and bikes all your life, then you should pursue automotive design at DYPDC. Here are 12 reasons why joining DYPDC is such a good idea:

1. Dilip Chhabria, your Chief Mentor, will inspire you to bring distinctness to your art, who will guide you, help you find your voice as a designer.

2. Focus – DYPDC College is completely focused on Automobile design education.

3. Instructional facilities that inspire ideas and breed creativity

4. Faculty that open a world of possibilities for you.

5. International visiting faculty that bring years of experience, who will make you question, discover, explore, and express yourself, and push you to new limits you never thought were possible.

6. A curriculum that is flexible, stimulates interest and develops knowledge, skills and understanding of automotive design.

7. Preparation for a life of continuous growth and learning.

8. A range of teaching and learning methods

9. Our deep-rooted partnership with the industry will help us source design projects, internships and placements.

10. International exposure through exchange programs and study tours

11. A stimulating, dynamic student life for a great college experience.

12. Students build an actual car at the end of their program. No other design school has this unique feature.

DYPDC Centre for Automotive Research and Studies and Goethe-Institut recently organized an evening with two unique lectures. One was titled Forms of E-Mobility by Wolfgang Jonas, who is a Professor for “Designwissenschaft” at Braunschweig University of Art, Institute for Transportation Design, and the other was titled The POVER Car, which was conducted by Elmer Van Grondelle, Head, Advanced Automotive Design, Delft University of Technology.













The lectures were held at Max Mueller Center, Pune, at their lovely, open air lawn. There were close to 30 participants who attended the lecture and included people from both academia and industry. The lecture began at around 7 in the evening and went on till 9 pm, followed by beverages and dinner.

It was quite interesting to listen to both gentlemen as they had different styles of approach to their presentation. While Jonas’s lecture was thought-provoking, to the point and highly technical, Elmer’s was light, lively and filled with anecdotes. The audience loved the contrasting styles and were equally involved in both the presentations. Jonas focused on strategy, design and innovation, while Elmer spoke about a concept called Poverty Car, hence the name Pover Car, which was built by his students for the developing countries, like India and such.

A little brief on the two gentlemen:

Wolfgang Jonas studied of naval architecture at the Technical University of Berlin. He has been a consulting engineer in the area of Computer Aided Design for companies of the automobile industry and the German standardization institute DIN. Since 1988 he has been teaching (CAD, industrial design, exhibitions) and research (system theory and design theory) at the University of the Arts Berlin and at the University of Wuppertal.

He is a visiting professor at the Carnegie Mellon University, Pittsburgh, USA, Université de Montréal, Canada, Keimyung University, Daegu, Korea, Aalborg University, Denmark.

His areas of interest are: Design theory as meta theory, design theory and design methods in a systemic perspective, systems thinking, scenario planning, research through design.

His numerous publications on theoretical and practical aspects of designing include: “Design – System – Theorie: Überlegungen zu einem systemtheoretischen Modell von Designtheorie” (1994), “Mind the gap! – on knowing and not-knowing in Design” (2004), “Positionen zur Designwissenschaft” (2010), also publications on the history of naval architecture in Nordfriesland (1990) and on the aesthetics of modern ships (1991).

Elmer D. van Grondelle has close to thirty years of experience in automotive design and the design of automotive design processes. He holds a B.A. from the Dutch Royal College of Art and a Design Management MBA from the University of Westminster. He has worked for companies like Ford, BMW, Lamborghini, Volkswagen, Toyota, Kymco and Hyundai. Currently Elmer freelances as a strategic automotive designer, and spends half of his time at Delft University of Technology, where he is the program manager for Advanced Automotive Design. Elmer teaches automotive design, strategy and design processes. His research involves the design of management models that frame and facilitate tacit knowledge in automotive design.

Hyundai Motor India on Tuesday said it will launch at least six new models in the next three years as it looks to enhance its position in the domestic car market.

The company, which today became an official partner for International Cricket Council (ICC), will also be spending Rs 200 crore in the next five years on advertising and promotions.

“Starting from this year, we are looking at launching two new models every year in the next three years,” Hyundai Motor India Ltd (HMIL) Director Marketing and Sales Arvind Saxena told reporters here.

This year the company will launch two new models, he said without specifying details. The company is the second biggest car maker by volume in India after Maruti Suzuki.

Besides launching new models, Saxena said the company will be intensifying campaign and promotions, specially around the ICC World Cup, which is scheduled to be played in the sub-continent. “In the next five years we will spend roughly Rs 200 crore on campaigns across the board, including the partnership with ICC,” he said.

While HMIL will be the official partner for the mega cricketing event being held from February 19 to April 2, its parent Hyundai Motor Co has become the exclusive car partner for the global cricket body from 2011-2015.

Saxena said HMIL is looking to extract the maximum mileage out of the world cup to enhance brand image as well as push sales. “While it is difficult to put a number as to how much sales we would achieve during the world cup, the event gives us an opportunity to cut across customer segments as cricket is universal in India,” he said.

HMIL, which sold a total of 6 lakh units in 2010 is targetting sales of 6.3 lakh units this year, he added.

Commenting on its sports utility vehicle Santa Fe , he said the company has closed bookings for the vehicle and may re-open them by March-end or April beginning. “We have bookings for 600 units and will be delivered by May,” he added.

On the export front, Saxena said last year the company had clocked 2.47 lakh units. “With Europe, our biggest market, yet to recover we expect similar export numbers this year,” he said, adding the company is not exploring new markets as it is already present in over 115 countries.

Source: Economic times





A unique lecture, titled, ‘Alternative presents and speculative futures’ was recently held at MCCIA, Pune. It was conducted by James Auger (Royal College of Art, UK) and Jimmy Loizeau (Goldsmiths College, UK), who demonstrated their creation: carnivorous robots in the context of consumers and users of technology.

The DYPDC Communications team was there to have a chat about design and technology.

Their main aim, through such lectures, is to create products that evolve from their technological research and development and become a part of our domestic lives. For the purposes of this project the product/technology to be investigated is robots, exploring the roles they may play in mediating, modifying, controlling and augmenting our existence, both today and in the future.

“Through the development and dissemination of speculative and critical products and services we hope to instigate a broader analysis of what it means to exist in a technology rich environment both today and in the near future.” –James and Jimmy.

At MCCIA, they demonstrated ‘Flypaper combined with Robotic clock’

To learn more about James and Jimmy, kindly visit –

We are extremely pleased to announce that DYPDC Center for Automotive Research and Studies, Pune, in association with TU Delft University, Netherlands, will conduct a two-day interactive workshop, titled, Future of Automotive Retail on Dec 03 and 04, 2010, at DYPDC Center for Automotive Research and Studies campus in Pune.

This interactive workshop, through short lectures and assignments, case studies, and practical work sessions, will help organizations take their retailing strategy to a whole new level. The workshop will provide participants with core principles, tools, models, and techniques of Automotive Retail, and in the process enable them to apply their learning in their own organizations.

The workshop is being led by world renowned name in the field of Retail Strategy, Sir Rodney Fitch. Prof. Henri Christiaans (Associate Professor, Industrial Design at TU Delft), James Woudhuysen (Professor of Forecasting and Innovation at De Montfort University, Leicester,) Elmer van Grondelle (Head of the Automotive Design Department at Delft University), and Emanuele Nicosia (Professor, Automotive Design, DYP-DC Center for Automotive Research and Studies) are some of the other internationally acclaimed experts who will immensely benefit the participants.

Participants will learn how to create a viable retail strategy for their business, generate and implement ideas to develop or improve services and customer experience. They will also receive a clear understanding of retail strategy process, and learn practical innovation techniques and the confidence to use them immediately. By the end of the workshop participants will have an understanding of implicit strategic challenges, and most importantly, a foundation for addressing them in the future.

Visit for more details